Tuesday, March 7, 2017



Global Leader in Reservation Services for the Public Sector Improves Operational Efficiencies

MARCH 7, 2017, MEMPHIS, TN: Immersion Hospitality (Immersion) announced today it has demonstrated its commitment to increasing capability and improving operational efficiency with the achievement of Maturity Level Three in the CMMI for Development v1.3 (CMMI-DEV v1.3 ML3).

CMMI (Capability Maturity Model Integration) is a process improvement framework for software and engineering systems developed by Carnegie Mellon University’s Software Engineering Institute (SEI) and administered by the CMMI Institute. The model is utilized by organizations large and small across the globe to improve capabilities and performance.

Maturity Level Three indicates that when appraised, Immersion was found to be achieving a combination of specific and generic goals in a broad range of process areas. The achievement of the Level comes as a byproduct of Immersions’ partnership with Process Innovation firm Broadsword Solutions (Broadsword).

“Having our hard work rewarded with the achievement of Maturity Level Three of the CMMI shows that Immersion has taken full advantage of the operational efficiencies of the CMMI, which allows us to be better across the board, from strategy to execution.,” Immersion’s CEO, James Mays, said.  “Broadsword helped us have the right mindset going in that it would be a long, arduous process, and it was — so there were no surprises, and we appreciated that.”

Broadsword’s President, Jeff Dalton, said, “In successfully achieving the rating of CMMI ML3, Immersion continues to reinforce their position as the expert in providing consistently innovative, unique, high-tech and high-touch customer service. Their adoption of the CMMI will allow the company to deliver even more superior value to its customers.”

Immersion Hospitality, based in Memphis, Tennessee, is a provider of innovative technology, systems, processes and skilled personnel for the public sector.  A reservation service supplier to some of the largest hospitality brands in the world, Immersion understands the nuances that different industries demand, such as working with the government and managing the intricacies of various hospitality chains.  Immersion is proud to offer a unique, high-tech and high-touch approach to customer service that helps us do everything from enhancing your current solutions to developing new systems from the ground up.  To learn more about Immersion, visit www.immersionhospitality.com.

Broadsword is a Process Innovation firm and CMMI Institute Partner that is the world-leader in using Agile and Lean methods to drive high-performance engineering using their AgileCMMI methodology and collaborative consulting, coaching and CMMI training solutions.  Working with great clients like ADNET, Boeing, Chrysler, Agilex, and L3 Communications, Broadsword has a proven record of success throughout North America and the world.  Broadsword has offices outside of Washington, DC, Detroit, MI and San Diego, CA and can be reached at www.broadswordsolutions.com.

Media Contacts:
James Mays, CEO, Immersion Hospitality