Monday, August 17, 2015

Immersion Hospitality Forms Strategic Partnership with Broadsword


Adoption of CMMI Will Drive Greater Efficiencies Companywide

AUGUST 17, 2015, MEMPHIS, TN: Immersion Hospitality (Immersion) — a provider of innovative technology, systems, processes and skilled personnel for the public sector — and Broadsword Solutions Corporation (Broadsword) — a performance innovation consulting firm that leverages evidence-based frameworks such as the Capability Maturity Model Integration (CMMI), A-SPICE, ISO9001 and Scrum – today announced a strategic partnership to assist Immersion Hospitality in increasing the company’s capabilities and improving efficiencies, using CMMI.

Immersion is expected to achieve a Maturity Level Three rating in the CMMI for Development v1.3 (CMMI-DEV v1.3 ML3) as a byproduct of its partnership with Broadsword. Maturity Level Three indicates that when appraised, Immersion will have been found to be achieving a combination of specific and generic goals in a broad range of process areas.

“Maturity Level Three is secondary,” Immersion’s CEO, James Mays, said. “We wanted a company that could help us fine-tune efficiencies so we could be more productive with what we have. Broadsword caught onto our business model right out of the gate. We didn’t have to translate.”

Broadsword’s President, Jeff Dalton, said "Immersion is passionate about being the best company they can be for their customers. We are honored to be in the position to help scale their culture of operational excellence as the company continues to grow.”

About Immersion Hospitality

Immersion Hospitality, based in Memphis, Tennessee, is a provider of innovative technology, systems, processes and skilled personnel for the public sector. A reservation service supplier to some of the largest hospitality brands in the world, Immersion understands the nuances that different industries demand, such as working with the government and managing the intricacies of various hospitality chains. Immersion is proud to offer a unique, high-tech and high-touch approach to customer service that helps us do everything from enhancing your current solutions to developing new systems from the ground up. To learn more about Immersion, visit

About Broadsword
Based in southeastern Michigan, Broadsword is a CMMI Institute Partner and Process Innovation firm that is the world leader in using Agile and Lean methods to drive high performance engineering using their AgileCMMI methodology and collaborative consulting and coaching solutions. Working with great clients like Rockwell Collins, NASA, Boeing, Chrysler, Compuware and L3 Communications, Broadsword’s methods and success is proven throughout North America and the world. To learn more about Broadsword, visit

Media Contacts:

James Mays, CEO, Immersion Hospitality

Jeff Dalton, President Broadsword

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