FOR IMMEDIATE RELEASE
Contact: Jeff Dalton
Rob Macdonald Joins Broadsword Solutions Corporation
Brings entrepreneurial marketing communications background to rapidly growing firm
DETROIT, MI, February 3, 2015 — Today Broadsword Solutions Corporation (Broadsword), an organizational performance improvement and engineering strategy company, announced that Rob Macdonald has joined Broadsword. His employment is effective immediately.
Macdonald, who has been a president, vice president and director of several organizations that he founded or co-founded, will lead the company’s inbound marketing efforts, as well as expand Broadsword’s solutions portfolio to help the firm’s clients improve their internal communications.
With over 20 years of experience in marketing, communications and public relations, including running his own consulting firm, Macdonald has a record of accomplishment in multiple business roles such as strategy, business development, marketing, content creation and training. He joins the Broadsword’s growing team of performance innovation consultants.
“Rob is a great addition to our leadership team,” said Jeff Dalton, President of Broadsword. “Having worked with us for several years as a consultant, Rob has leveraged his creativity and leadership skills to bring innovative and timely solutions to our company. With his passion for operationalizing marketing, Rob will help make our outreach efforts more consistent and predictable, setting us apart from our competition and allowing us to deliver the knowledge and content that our clients value.”
Prior to joining Broadsword, Macdonald successfully led inbound marketing and internal communications projects and programs for companies in the IT, legal, insurance, nonprofit, academic, engineering, marketing and management consulting industries, among others.
“Broadsword is a different kind of organizational performance improvement company,” Macdonald said. “I am looking forward to bringing my creativity, energy and business experience to further position Broadsword as an industry leader in using performance improvement strategies, techniques and tools for our customers.”
Macdonald holds a Master of Fine Arts degree from Columbia College Chicago, and a Bachelor of Arts degree from the University of Illinois, Urbana-Champaign. He is past president of the American Marketing Association, Baltimore Chapter and co-founder of the first public charter school in Baltimore. His award-winning column appears in the Baltimore Business Journal.
ABOUT BROADSWORD SOLUTIONS CORPORATION
Broadsword is a CMMI Institute Partner and organizational performance improvement firm that is the world-leader in using Agile and Lean methods to drive high-performance engineering using their AgileCMMI methodology and collaborative consulting and coaching solutions. Broadsword serves clients throughout North America with offices in Washington, DC, Detroit, MI, and San Diego, CA. They can be reached at www.broadswordsolutions.com.
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