Thursday, December 29, 2011

Robroy forms strategic relationship with Broadsword


31 December 2011

BALTIMORE, MD: Robroy & Company, LLC (Robroy), a marketing communications firm, and Broadsword Solutions Corporation (Broadsword), pioneers of the leading methodology for incremental and iterative process/performance improvement, today announced a strategic partnership to assist Broadsword in applying its passion for continuous improvement to the firm’s unique inbound client acquisition approach.

As pioneers of the AgileCMMI methodology for company-wide process and performance improvement, Broadsword has experienced 30% increase in revenue, year-over-year, for last five years, more than doubling growth, and projects more hiring in 2012. The firm expects that the partnership will help generate and convert more online traffic, as well as to add value to, existing relationships.

“From a marketing perspective, Broadsword has two powerful assets,” Robroy Principal, Rob Macdonald, said. “First, the firm is known for the high level of thought-leadership it provides to a community seeking new ways solve business problems. And second, the firm exudes personality: an infectious positive attitude, folksy sense of humor and warmth that wins the trust and confidence of the community.”

Broadsword’s president, Jeff Dalton, said, “Our firm has grown to the point where we need innovative and timely solutions. Whether it’s by developing interesting and fun copy for our website, advice on blogging or other social media, search engine optimization, or interesting ideas for promoting our products and services, we expect Robroy will play a significant role in helping us generate new opportunities to serve clients.”

About Robroy & Company, LLC

Robroy & Company, founded in 2010, is a strategic marketing communications firm that shows small-to-midsized companies how to generate revenue by leveraging their story, online, in print and in person. Principal Rob Macdonald is a creative revenue generator, content strategist and writer. He serves as the president of the American Marketing Association, Baltimore. His column appears in the Baltimore Business Journal. He blogs at www.robroysblog.com, and tweets @robmacdonald. For more information about Robroy, please visit www.robroysblog.com.

About Broadsword Solutions Corporation

Broadsword is an SEI Partner and Process Innovation firm that is the world leader in using Agile and Lean methods to drive high performance engineering using their AgileCMMI methodology and collaborative consulting and coaching solutions. Working with great clients like Rockwell Collins, NASA, Boeing, Chrysler, Compuware and L3 Communications, Broadsword’s methods and success is proven throughout North America and the World.

Broadsword is based in southeastern Michigan and can be reached at www.broadswordsolutions.com.

Contact Jeff Dalton

+1 248-341-3367 or info@broadswordsolutions.com

Monday, December 12, 2011

Broadsword forms strategic relationship with ADNET Systems


13 December 2011

ROCKVILLE, MD: ADNET, Systems, Inc (ADNET) – an award-winning federal contractor that provides IT services to the National Aeronautics and Space Administration (NASA), Department of Transportation (DOT) and Department of Interior – and Broadsword Solutions Corporation (Broadsword), pioneers of the leading methodology for incremental and iterative process improvement, today announced a strategic partnership to assist ADNET in expanding their commitment to continuous improvement, using the Software Engineering Institute’s (SEI) Capabilities Maturity Model Integration, or CMMI.

As pioneers of the AgileCMMI methodology for company-wide process and performance improvement, Broadsword has guided ADNET’s increasing adoption of the CMMI for years.

“We like Broadsword’s flexibility,” Head of Corporate Quality, Dave Morris, said. “They understand that the Model is just that. You don’t change the business to the Model, you show how your business can fit with the Model.”

Broadsword’s president, Jeff Dalton, said, “ADNET is passionate about being the best company they can be for their customers. This passion has been driving them to scale their culture of operational excellence as the company continues to grow. Broadsword is honored to be a part of the journey, clearing away the clutter from their path.”

About ADNET

ADNET, founded in 1991, is an award-winning federal contractor supporting the National Aeronautics and Space Administration (NASA), Department of Transportation (DOT), Department of Interior, and the National Oceanic and Atmospheric Administration, among others. ADNET has reaped several high profile awards and accolades, including the 2008 and 2009 Goddard Small Business Contractor of the Year, the first time in the 25+ year history of the award that a small company won in consecutive years, and was Goddard’s 2009 and 2011 nominee for NASA’s prestigious George M. Low Award. For more information about ADNET, please visit www.aadnet-sys.com.

About Broadsword Solutions Corporation 

Broadsword is an SEI Partner and Process Innovation firm that is the world leader in using Agile and Lean methods to drive high performance engineering using their AgileCMMI methodology and collaborative consulting and coaching solutions. Working with great clients like Rockwell Collins, NASA, Boeing, Chrysler, Compuware and L3 Communications, Broadsword’s methods and success is proven throughout North America and the World.

Broadsword is based in southeastern Michigan and can be reached at www.broadswordsolutions.com. Contact Jeff Dalton

+1 248-341-3367 or info@broadswordsolutions.com