Thursday, December 29, 2011

Robroy forms strategic relationship with Broadsword

31 December 2011

BALTIMORE, MD: Robroy & Company, LLC (Robroy), a marketing communications firm, and Broadsword Solutions Corporation (Broadsword), pioneers of the leading methodology for incremental and iterative process/performance improvement, today announced a strategic partnership to assist Broadsword in applying its passion for continuous improvement to the firm’s unique inbound client acquisition approach.

As pioneers of the AgileCMMI methodology for company-wide process and performance improvement, Broadsword has experienced 30% increase in revenue, year-over-year, for last five years, more than doubling growth, and projects more hiring in 2012. The firm expects that the partnership will help generate and convert more online traffic, as well as to add value to, existing relationships.

“From a marketing perspective, Broadsword has two powerful assets,” Robroy Principal, Rob Macdonald, said. “First, the firm is known for the high level of thought-leadership it provides to a community seeking new ways solve business problems. And second, the firm exudes personality: an infectious positive attitude, folksy sense of humor and warmth that wins the trust and confidence of the community.”

Broadsword’s president, Jeff Dalton, said, “Our firm has grown to the point where we need innovative and timely solutions. Whether it’s by developing interesting and fun copy for our website, advice on blogging or other social media, search engine optimization, or interesting ideas for promoting our products and services, we expect Robroy will play a significant role in helping us generate new opportunities to serve clients.”

About Robroy & Company, LLC

Robroy & Company, founded in 2010, is a strategic marketing communications firm that shows small-to-midsized companies how to generate revenue by leveraging their story, online, in print and in person. Principal Rob Macdonald is a creative revenue generator, content strategist and writer. He serves as the president of the American Marketing Association, Baltimore. His column appears in the Baltimore Business Journal. He blogs at, and tweets @robmacdonald. For more information about Robroy, please visit

About Broadsword Solutions Corporation

Broadsword is an SEI Partner and Process Innovation firm that is the world leader in using Agile and Lean methods to drive high performance engineering using their AgileCMMI methodology and collaborative consulting and coaching solutions. Working with great clients like Rockwell Collins, NASA, Boeing, Chrysler, Compuware and L3 Communications, Broadsword’s methods and success is proven throughout North America and the World.

Broadsword is based in southeastern Michigan and can be reached at

Contact Jeff Dalton

+1 248-341-3367 or